The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail

• Main Author: Ismail, Mohammad Norazham
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Consumers. Consumer demand. Consumption; Branding (Marketing); Product management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/20888/1/PPb_MOHAMMAD%20NORAZHAM%20ISMAIL%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/20888/
• Institution: Universiti Teknologi Mara

The purpose of this research is to study the contribution and significance of product strategy towards consumer acceptance: A case study of JKING Sdn. Bhd. in Johor Bahru. This study also wants to analyze the relationships between design and consumer acceptance, to identify the relationships between quality and consumer acceptance and to understand the relationships between price and consumer acceptance. Moreover, this study will examine the significance relationship between design and consumer acceptance, the significance relationship between quality and consumer acceptance, and significance relationship between price and consumer acceptance. The findings showed that there are significance relationships between design and quality towards consumer acceptance. Meanwhile, there is no significance relationship between price and consumer acceptance. The researcher is also able to give some recommendations and suggestion on the best product strategy towards consumer acceptance after the analysis, findings and interpretation.