Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]

• Main Authors: Abd Rahim, Faizah, Hassan, Faridah, Teo, Carol, Boon Chui, Mohd Khan, Noor Rita, Chuah, Soo Cheng
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2013
• Subjects: Travel and state. Tourism; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/20891/1/LP_FAIZAH%20ABD%20RAHIM%20RMI%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/20891/
• Institution: Universiti Teknologi Mara

The tourism industry holds huge potential for Melaka with its inception as World Heritage Site (WHS) by UNESCO on 8 July 2008. In the effort to promote heritage tourism, tourism authorities and businesses must be aware of the need to shift away from mass tourism towards a more responsible tourism. T...