The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa

• Main Author: Ahmad Musa, Dina Azua
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Customer services. Customer relations; Department stores
• Online Access: http://ir.uitm.edu.my/id/eprint/21394/1/PPb_DINA%20AZUA%20AHMAD%20MUSA%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/21394/
• Institution: Universiti Teknologi Mara

The number one retailer in Europe and the second-largest retailer in the world is Carrefour. In Malaysia, Carrefour is a leading hypermarket chain selling a wide range of household grocery products ranging from frozen goods and fresh products to textiles, garments and shoes, as well as electrical go...