Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad

• Main Author: Ahmad, Nabila
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Environmental aspects. Green marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Shopping centers. Shopping malls; Department stores
• Online Access: http://ir.uitm.edu.my/id/eprint/21592/1/PPb_NABILA%20AHMAD%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21592/
• Institution: Universiti Teknologi Mara

This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the co...