Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin

• Main Author: Zainal Abidin, Nor Fadzilla
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21598/1/PPb_NOR%20FADZILLA%20ZAINAL%20ABIDIN%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21598/
• Institution: Universiti Teknologi Mara

This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived price, social motivation, status consumption and brand consciousness. The sample size for this study is 100 respondents who are staying or working around Klang Valley area. Respondents been asked to answer the questionnaire that contain the factor that influence the customer purchase intention towards adulterant cosmetic products. The data have been analysed using Reliability Test, Chart and Frequency table through SPSS program. Non-probability sampling technique, which is convenience sampling, has been used in this study. The result shows that perceived price is most influencing factor that influences the customer purchase intention towards adulterant cosmetic products.