Graphic roles in constructing an appealing packaging of traditional health herbal products / Hanafi Mohd Tahir, Mohd Khairul Azahari Abdul Rani and Syahrul Nizam Shaari

• Main Authors: Tahir, Hanafi Mohd, Abdul Rani, Mohd Khairul Azahari, Shaari, Syahrul Nizam
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/21737/1/LP_HANAFI%20MOHD%20TAHIR%20RMI%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/21737/
• Institution: Universiti Teknologi Mara

Nowadays lifestyle, consumers tend to obtain health herbal's products as supplements. Varieties of brand names with range of packaging design exceptional. Even though there are varieties and abundance in the market, majority of the consumers self-assured to utilize imported health herbal produc...