The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari

• Main Author: Jamari, Shahrul Ridzuan
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/21768/1/PPb_SHAHRUL%20RIDZUAN%20JAMARI%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21768/
• Institution: Universiti Teknologi Mara

The purpose of this study is to identify the impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector. The research is based on a sample of 136 respondents. The results show that Customer trust, Customer identification and Customer satisf...