A study on customers' perception towards service quality at the main counter of Amanah Saham Nasional Berhad, Kuala Lumpur / Azlina Abdul Ghani

• Main Author: Abdul Ghani, Azlina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/22311/1/PPb_AZLINA%20ABDUL%20GHANI%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/22311/
• Institution: Universiti Teknologi Mara

This thesis present a study, which has sought to take steps towards increasing both knowledge of how customers' perceived the service quality delivered by the main counter of ASNB and at the same time identifies the difference of their perceptions towards the main counter of ASNB service qualit...