Private colleges in Malaysia: are the key marketing environment indicators promising? / Nooraini Mohamad Sheriff and Rozita Naina Mohamad

• Main Authors: Mohamad Sheriff, Nooraini, Naina Mohamad, Rozita
• Format: Research Reports
• Language: English
• Published: Unit Penyelidikan dan Perundingan 2003
• Subjects: Marketing; Private universities and colleges; LG Individual institutions; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/22492/1/LP_NOORAINI%20MOHAMAD%20SHERIFF%20M%20BRC%2003_5.pdf; http://ir.uitm.edu.my/id/eprint/22492/
• Institution: Universiti Teknologi Mara

Private colleges have been long established in Malaysia since 1930's. Being the key sector of the private higher education market in Malaysia, private colleges have assumed great responsibilities in providing private higher education to Malaysians. Their concerted efforts have complemented al1d...