Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Melaka Tengah, Melaka / Muhammad Firdaus Jaafar

• Main Author: Jaafar, Muhammad Firdaus
• Format: Student Project
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2018
• Subjects: Fruit trade. Nuts industry; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Retail trade
• Online Access: http://ir.uitm.edu.my/id/eprint/22699/1/22699.pdf; http://ir.uitm.edu.my/id/eprint/22699/
• Institution: Universiti Teknologi Mara

Consumer behaviour towards the purchasing the fresh produce also was changed due to the wide array of attribute that influence their buying attitudes. Efforts to understand buying behaviour in purchasing food have been widely explored especially for the local fruits. This research was conducted to d...