Image segmentation: the case of Taman Negara Pahang / Anizah Zainuddin … [et al.]

• Main Authors: Zainuddin, Anizah, Zahiruddin, Zubaidah, Abu Bakar, Kalsom, Ismail, Noor Afizah
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2011
• Subjects: Travel and the state. Tourism; Recreational areas and facilities. Recreation centers; Outdoor life. Outdoor recreation
• Online Access: https://ir.uitm.edu.my/id/eprint/23002/1/LP_ANIZAH%20ZAINUDDIN%20RMI%2011_5.pdf; https://ir.uitm.edu.my/id/eprint/23002/
• Institution: Universiti Teknologi Mara

The purpose of this study is to segment the tourism industry market specifically in Taman Negara Pahang, Malaysia (TNP); into consumer groups based on their images of a tourism destination. The objective is to identify segments which offer more favorable images. This is because, positive image will...