Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.]

• Main Authors: Kartini Naradin, Dilla, Hairuddin, Hanitahaiza, Ab Malik, Ariff Md, Suzila Kassim, Erne
• Format: Article
• Language: English
• Published: UiTM Press 2018
• Subjects: Purchasing. Selling. Sales personnel. Sales executives; Social groups. Group dynamics
• Online Access: https://ir.uitm.edu.my/id/eprint/23190/1/AJ_DILLA%20KARTINI%20NARADIN%20ADBRIJ%20B%2018.pdf.pdf; https://ir.uitm.edu.my/id/eprint/23190/; https://abrij.uitm.edu.my/
• Institution: Universiti Teknologi Mara

The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-...