Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol

• Main Authors: Mohd Yusof, Wan Zaiyana, Zainol, Amer Shakir
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2010
• Subjects: Institutions of higher education; School life. Student manners and customs. Students
• Online Access: http://ir.uitm.edu.my/id/eprint/23243/1/LP_WAN%20ZAIYANA%20MOHD%20YUSOF%20RMI%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/23243/
• Institution: Universiti Teknologi Mara

Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing process losses, popularized by Osborn an advertising executive. This technique is always used by an organization in industrial design context. Students in industrial...