The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim

• Main Author: Che Hashim, Ahmad Zahim
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Awareness; Marketing; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/24617/1/PPb_AHMAD%20ZAHIM%20CHE%20HASHIM%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24617/
• Institution: Universiti Teknologi Mara

Promotion is one of the key aspects of the marketing mix. Promotion involves disseminating information about product, product line, brand or company and this variable creates a promotional mix or promotional strategy. Regardless of what types of business the company are in, they need to develop prom...