Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak

• Main Author: Abdul Razak, Arsyad
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/24753/1/PPb_ARSYAD%20ABDUL%20RAZAK%20M%20BM%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/24753/
• Institution: Universiti Teknologi Mara

The main objective of this paper is to examine the determinant of consumer buying behavior represented by attitude, family influences, Price conscious, and health conscious towards healthy products. This study use primary data which is randomly distribute the 30 questionnaire to respondents as th...