Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar

• Main Author: Mohammad @ Mokhtar, Elena Sofia
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Banking; Acceptances; Computer networks. Electronic information resources . Including the Internet
• Online Access: http://ir.uitm.edu.my/id/eprint/24839/1/PPb_ELENA%20SOFIA%20MOHAMMAD%20%40%20MOKHTAR%20M%20BM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/24839/
• Institution: Universiti Teknologi Mara

The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acc...