Factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka / Fahme Rashid and Nur Wahida Ramly

• Main Authors: Rashid, Fahme, Ramly, Nur Wahida
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Insurance; Life insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/24876/1/PPb_FAHME%20RASHID%20M%20BM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/24876/
• Institution: Universiti Teknologi Mara

Propose - The purpose of the study is to investigate the factors that affect the customer buying behavior towards life insurance among employees at Jabatan Ketua Menteri Melaka (JKMM). Design/methodology /approach – In order to gain the data, questionnaire is constructed and distributed using prop...