Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah

• Main Author: Abdullah, Fatin Nabilah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/24922/1/PPb_FATIN%20NABILAH%20ABDULLAH%20M%20BM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/24922/
• Institution: Universiti Teknologi Mara

In January 2013, based on Interconnected Economies: Benefiting from Global Value Chains – Synthesis Report Organization, from Economic Co-operation and Development (OECD) Development Assistance Committee’s, stated that Asia are competing each other to build strong brand and set many records for econ...