Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin

• Main Author: Md Noordin, Lailatul Noreen
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/25110/1/PPb_LAILATUL%20NOREEN%20MD%20NOORDIN%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/25110/
• Institution: Universiti Teknologi Mara

The purpose of study this study is to explain about the application of marketing communication tools that mostly Guardian SS15 Subang Jaya used for January 2009 until October 2009 that generate their income. Conclusion suggest that the company should apply more to personal selling more accurately th...