A study on the effectiveness of sales promotion in stationery department of Jaya Jusco Bandar Baru Klang / W. Hasyusnita Wan Yusof

• Main Author: Wan Yusof, W. Hasyusnita
• Format: Thesis
• Language: English
• Published: 1996
• Subjects: Customer services. Customer relations; Department stores
• Online Access: https://ir.uitm.edu.my/id/eprint/2520/1/2520.pdf; https://ir.uitm.edu.my/id/eprint/2520/
• Institution: Universiti Teknologi Mara

Responding to the important of promotion which can enhance the store sales and profitability, Jaya Jusco must find effective way of the stores promotion and centralized their marketing strategy towards the targeted customers. With the right sales promotion tools, the potential buyers will be aware o...