A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad

• Main Author: Ahmad, Intan Shafinaz
• Format: Thesis
• Language: English
• Published: 1996
• Subjects: Market segmentation. Target marketing; Product management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf; https://ir.uitm.edu.my/id/eprint/2523/
• Institution: Universiti Teknologi Mara

Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is o...