The level of consumers awareness on internet banking / Mastura Muhamat

• Main Author: Muhamat, Mastura
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Awareness; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Computer networks. Electronic information resources . Including the Internet
• Online Access: http://ir.uitm.edu.my/id/eprint/25235/1/PPb_MASTURA%20MUHAMAT%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25235/
• Institution: Universiti Teknologi Mara

The purpose of this research is to examine the level of consumer awareness on internet banking and the most factors influencing consumer awareness toward internet banking. It is conducted to determine if there is any relationship between consumer awareness on internet banking and advertisements, pub...