A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi

• Main Authors: Aziz, Maswadi, Nawi, Mohd Nazrin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Automotive transportation; HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/25236/1/PPb_MASWADI%20AZIZ%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/25236/
• Institution: Universiti Teknologi Mara

The purpose of this study was to determine the significance factors that influence customers intention to purchase hybrid cars in Malaysia. The variables consists cost, environmental concern and brand are stated as independent variables for this study. The respondents were 100 employers and workers...