Customer satisfaction toward local spices product Taman Perpaduan Ipoh / Mimi Shahira Wahida Che Lazim

• Main Author: Che Lazim, Mimi Shahira Wahida
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak 2015
• Subjects: Business education; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/25302/1/PPb_MIMI%20SHAHIRA%20WAHIDA%20CHE%20LAZIM%20BM%20Q%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25302/
• Institution: Universiti Teknologi Mara

The purpose of this research is about factors that affect a customer satisfaction towards local spices product. The most importance point is to investigate about the relation with service quality, product quality and store attributes that influences customer satisfaction that leads for loyalty. The...