The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias

• Main Author: Alias, Mohd Atasha
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Organizational behavior. Corporate culture; Corporate image; Branding (Marketing)
• Online Access: http://ir.uitm.edu.my/id/eprint/25358/1/PPb_MOHD%20ATASHA%20%20ALIAS%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/25358/
• Institution: Universiti Teknologi Mara

This research examined the effects of Scope International Malaysia Academy (SIMA) as SCR in enhancing Standard Chartered product and brand image awareness in Malaysia. The purpose of this research is to identify the effects of SIMA as CSR activity in producing knowledgeable workers, high skill worke...