A study on attitude and behavioral intention of generation Y towards mobile advertising / Tredia Luara Barnabas
The recent development of global telecommunication becomes a new mechanism for businesses to promote their products and services and Malaysia is also seen shift to mobile taking place and thus, this growing trend cannot be ignored. Savvy businesses need to catch up with the consumer or user to stay...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management, Universiti Teknologi MARA
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25392/1/PPb_TREDIA%20LUARA%20BARNABAS%20BM%20Q%2015_5.PDF http://ir.uitm.edu.my/id/eprint/25392/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |