The assessment of foreign market entry strategies: a case on Trurich Resources Sdn Bhd (TRSB) venturing into Indonesian market / Muhammad Zaidi Zainal Abidin

• Main Author: Zainal Abidin, Muhammad Zaidi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Planning. Business planning. Strategic planning; International trade; Competition. International competition
• Online Access: http://ir.uitm.edu.my/id/eprint/25700/1/PPb_MUHAMMAD%20ZAIDI%20ZAINAL%20ABIDIN%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/25700/
• Institution: Universiti Teknologi Mara

Globalization has widening the scope of world economy, increases the level of cooperation, and revolutionized the traditional business practices into international business expansion. Nowadays, foreign direct investment (FDI) has become popular among the big corporations as a medium to enter into fo...