The relationship between brand knowledge, satisfaction and loyalty among conference organizers / Zamri Ahmad

• Main Author: Ahmad, Zamri
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Travel and the state. Tourism; Customs relative to transportation and travel
• Online Access: https://ir.uitm.edu.my/id/eprint/25836/2/25836.pdf; https://ir.uitm.edu.my/id/eprint/25836/
• Institution: Universiti Teknologi Mara

Building and properly managing brand equity has become essential for any business organizations, and hospitality organizations are no exception. As such, branding has become one of the most dominant indicators in the global hotel industry performance. Customer-based brand equity is a valuable...