Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff

• Main Authors: Mohd Azlan, Ahmad Danial, Musa, Khairool Ariffin, Mohd Yusoff, Muhammad Hadzriz
• Format: Student Project
• Language: English
• Published: Arshad Ayub Graduate Business School 2018
• Subjects: Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/26134/1/PPm_AHMAD%20DANIAL%20MOHD%20AZLAN%20AAGS%2018_5.pdf; https://ir.uitm.edu.my/id/eprint/26134/
• Institution: Universiti Teknologi Mara

Product awareness is important in establishing the existence of one’s product as consumers will associate the brand with the particular product that they aim to own. This study is focused on social media, print advertisements and event participation as the promotional strategies towards increasing t...