Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari

• Main Authors: Yahaya, Nor Samsinah, Ahmad Nordin, Nadhirah Alman, Nawari, Amiza Lina
• Format: Student Project
• Language: English
• Published: Arshad Ayub Graduate Business School 2018
• Subjects: Small business
• Online Access: http://ir.uitm.edu.my/id/eprint/26177/1/PPm_NOR%20SAMSINAH%20YAHYA%20AAGS%20%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/26177/
• Institution: Universiti Teknologi Mara

Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such,...