Factors influencing brand recognition: a case of Prudential BSN Takaful Berhad / Zakaria Mat Zin, Noorliyana Zakaria and Intan Nadia Othman

• Main Authors: Mat Zin, Zakaria, Zakaria, Noorliyana, Othman, Intan Nadia
• Format: Student Project
• Language: English
• Published: Arshad Ayub Graduate Business School 2018
• Subjects: Management. Industrial Management; Work groups. Teams in the workplace; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/26201/1/PPm_ZAKARIA%20MAT%20ZIN%20AAGS%2018_5.pdf; https://ir.uitm.edu.my/id/eprint/26201/
• Institution: Universiti Teknologi Mara

The focus of this study is on Prudential BSN Takaful Berhad (PruBSN) in understanding the influence of brand recognition. There is another insurance company that carries ‘Prudential’ as part of its company name which is Prudential Assurance Malaysia Berhad (PAMB). Since there are two insurance compa...