Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]

• Main Authors: Harun, Mohd Fauzi, Husain, Halim, Albakry, Nur Safinas, Nik Abdullah, Nik Narimah, Ramli, Zahara, Johari, Mohd Hisham, Wan Muhammad Zulkifli, Wan Nurul Izzati
• Format: Article
• Language: English
• Published: Academy of Contemporary Islamic Studies (ACIS) 2019
• Subjects: Philosophy of religion. Psychology of religion. Religion in relation to other subjects; Market surveys. Including brand choice. Brand loyalty; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/26727/1/AJ_MOHD%20FAUZI%20HARUN%20ACIS%20M%2019.pdf; http://ir.uitm.edu.my/id/eprint/26727/; http://ejitu.uitm.edu.my
• Institution: Universiti Teknologi Mara

The cut-throat competitive market environment has made the advertising field very experimental and hence advertisers are adopting different measures to attract the attention of their target customers. Many companies try to convince Muslim consumers that their products are Shariah-compliant. In persu...