The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin

• Main Authors: Abdul Majid, Muhammad Faheem, Hussin, Niftahul Janna
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Marketing; Telemarketing. Internet marketing; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/26797/1/PPb_MUHAMMAD%20FAHEEM%20ABDUL%20MAJID%20%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/26797/
• Institution: Universiti Teknologi Mara

Research have demonstrated that there are a few variables that impact a client's choice to repurchase an item or benefit or to be faithful to be a specific item. . Lau et al. (2006) in his article said that there were a few components that affected buyers' image steadfastness towards certa...