Understanding the engagement and consequences of user generated online video and its virality towards generation y political inclination / Wan Hartini Wan Zainodin

• Main Author: Wan Zainodin, Wan Hartini
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Computers in education. Information technology; Creative ability. Imagination. Creative thinking. Concept learning. Constructivism (Education); School life. Student manners and customs. Students
• Online Access: http://ir.uitm.edu.my/id/eprint/26879/1/TP_WAN%20HARTINI%20WAN%20ZAINODIN%20MC%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/26879/
• Institution: Universiti Teknologi Mara

This qualitative study focuses the engagement and consequences of user generated online video and its virality towards Gen Y political inclination. To gain insights on the central focus of this study, six research questions were addressed : (1) Why Gen Y are utilizing the User-generated online video...