The study of Sabah Tourism Board (STB) information counter service quality / Caroline Sungkim

• Main Author: Sungkim, Caroline
• Format: Student Project
• Language: English
• Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2006
• Subjects: Travel and the state. Tourism; Malaysia; Study and teaching. Research
• Online Access: http://ir.uitm.edu.my/id/eprint/26922/1/PP_CAROLINE%20SUNGKIM%20BM%20S%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/26922/
• Institution: Universiti Teknologi Mara

The service quality of an information counter focuses on the employees at the counter as they performed the service to the customers. In tourism industry, the total tourism experience is reflective to the processes utilize sources of tourist information to update existing knowledge and inform prepar...