Assessing satisfaction level among car purchaser in Malaysia empirical study of Perodua Sabah region / Faerozh Madli

• Main Author: Madli, Faerozh
• Format: Student Project
• Language: English
• Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/26927/1/PP_FAEROZH%20BIN%20MADLI%20BM%20S%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/26927/
• Institution: Universiti Teknologi Mara

The primary objective of this study is to obtain the factors contribute to the decrease of sales performance in context of PERODUA for Sabah region. The study was conducted from the currently news, data of sales performance, and data of customer satisfaction of PERODUA. It is give inspiration for re...