Study on customer satisfaction towards after-sales service by Mercedes-Benz Malaysia / Norain Karim

• Main Author: Karim, Norain
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/28207/1/PPb_NORAIN%20KARIM%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/28207/
• Institution: Universiti Teknologi Mara

These days all organizations are realizing the significant of customer-centered philosophies. One of the key challenges of them is how they manage service quality, which holds a great important to customer satisfaction. The purpose of this research was to gain a better understanding of the service q...