A study on determinants of the intention to use Islamic banking products in Johor Bahru / Norliyana Ahmad and Nur Atika Md Salleh

• Main Authors: Ahmad, Norliyana, Md Salleh, Nur Atika
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Banking; Finance, Islamic; Social influence. Social pressure
• Online Access: http://ir.uitm.edu.my/id/eprint/28719/1/PPb_NORLIYANA%20AHMAD%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/28719/
• Institution: Universiti Teknologi Mara

This study was conducted to investigate the determinants of the intention to use Islamic Banking products in Johor Bahru. Four independent variables had been identified which are religious beliefs, image and reputation, service quality and social influence. 282 respondents were involved in this rese...