eWOM : The effect of online review and food quality on the intention to visit a restaurant/ Arnieyantie Abdul Hadi

• Main Authors: Abdul Hadi, Arnieyantie, Md Nor, Norfezah, Mohd Karim, Nadia Liana, Zulkafli, Muhammad Shakir, Othman, Nor Adiba
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/28800/2/28800.pdf; https://ir.uitm.edu.my/id/eprint/28800/; http://ejssh.uitm.edu.my
• Institution: Universiti Teknologi Mara

The rapid development of the food establishment industry witnessed the online reviews for restaurants becoming a significant tools for restaurant owners to increase their sales, image and customers. Thus, this research is conducted to measure the effect of online reviews on intention to visit restau...