Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]

This paper discusses the greatest challenge facing a pipeline inspection company, SEGA (not the real name) in Malaysia in providing its services to the oil and gas operators based on current practices, protocols and standards. However, the most important issue for SEGA as “new kid on the block” is h...

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Main Authors: Syed Mohamad, Syed Jamal Abdul Nasir, Osman, Muhamad Zulkiflee, Kamarudin, Asmawati, Mohd Arshad, Arlina Nadia, Rahim, Norliana
格式: Article
語言:English
出版: Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2017
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在線閱讀:http://ir.uitm.edu.my/id/eprint/28924/1/28924.pdf
http://ir.uitm.edu.my/id/eprint/28924/
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機構: Universiti Teknologi Mara
語言: English
id my.uitm.ir.28924
record_format eprints
spelling my.uitm.ir.289242020-03-23T03:12:51Z http://ir.uitm.edu.my/id/eprint/28924/ Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.] Syed Mohamad, Syed Jamal Abdul Nasir Osman, Muhamad Zulkiflee Kamarudin, Asmawati Mohd Arshad, Arlina Nadia Rahim, Norliana Planning. Business planning. Strategic planning Petroleum industry and trade This paper discusses the greatest challenge facing a pipeline inspection company, SEGA (not the real name) in Malaysia in providing its services to the oil and gas operators based on current practices, protocols and standards. However, the most important issue for SEGA as “new kid on the block” is how it must adopt new business development strategic directions to remain relevant, viable and profitable in the future. This further argues for greater investment in technology, people development and probably going outside of its territory that will enable a long-term drift towards zero tolerance on quality and greater extraction of local skilled field crew. Now, its strategic partners with GE on IP technology and TPS as the marketing arms thriving them to the next level of growth in order to sustain its business continuity and to become a prominent pipeline inspection company in Malaysia as well as in international markets in future. Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2017 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/28924/1/28924.pdf Syed Mohamad, Syed Jamal Abdul Nasir and Osman, Muhamad Zulkiflee and Kamarudin, Asmawati and Mohd Arshad, Arlina Nadia and Rahim, Norliana (2017) Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (2). pp. 27-36. ISSN 2550-1429
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Planning. Business planning. Strategic planning
Petroleum industry and trade
spellingShingle Planning. Business planning. Strategic planning
Petroleum industry and trade
Syed Mohamad, Syed Jamal Abdul Nasir
Osman, Muhamad Zulkiflee
Kamarudin, Asmawati
Mohd Arshad, Arlina Nadia
Rahim, Norliana
Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]
description This paper discusses the greatest challenge facing a pipeline inspection company, SEGA (not the real name) in Malaysia in providing its services to the oil and gas operators based on current practices, protocols and standards. However, the most important issue for SEGA as “new kid on the block” is how it must adopt new business development strategic directions to remain relevant, viable and profitable in the future. This further argues for greater investment in technology, people development and probably going outside of its territory that will enable a long-term drift towards zero tolerance on quality and greater extraction of local skilled field crew. Now, its strategic partners with GE on IP technology and TPS as the marketing arms thriving them to the next level of growth in order to sustain its business continuity and to become a prominent pipeline inspection company in Malaysia as well as in international markets in future.
format Article
author Syed Mohamad, Syed Jamal Abdul Nasir
Osman, Muhamad Zulkiflee
Kamarudin, Asmawati
Mohd Arshad, Arlina Nadia
Rahim, Norliana
author_facet Syed Mohamad, Syed Jamal Abdul Nasir
Osman, Muhamad Zulkiflee
Kamarudin, Asmawati
Mohd Arshad, Arlina Nadia
Rahim, Norliana
author_sort Syed Mohamad, Syed Jamal Abdul Nasir
title Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]
title_short Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]
title_full Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]
title_fullStr Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]
title_full_unstemmed Assessing the business development strategy: a case study at an oil and gas company in Malaysia / Syed Jamal Abdul Nasir Syed Mohamad … [et al.]
title_sort assessing the business development strategy: a case study at an oil and gas company in malaysia / syed jamal abdul nasir syed mohamad … [et al.]
publisher Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/28924/1/28924.pdf
http://ir.uitm.edu.my/id/eprint/28924/
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