Exploring relationship marketing tactics & customer loyalty: issues in the Malaysian mobile telecommunication sector / Lennora Putit and Mohamad Fariz Abdullah
Most of today’s business firms are facing numerous challenges in sustaining customer loyalty due to a ferocious competitive environment. This study explores issues on relationship marketing and customer loyalty within the mobile telecommunications sector. In-depth interviews with targeted respondent...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara, Selangor: Puncak Alam Campus
2019
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/29117/1/29117.pdf http://ir.uitm.edu.my/id/eprint/29117/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |