The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]
Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Selangor: Puncak Alam Campus: Faculty of Business and Management
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/29134/1/29134.pdf http://ir.uitm.edu.my/id/eprint/29134/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |