Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.

• Main Authors: Baba, Noradzhar, Mohd Shahril, Aslinda, Hanafiah, Mohd Hafiz
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020
• Subjects: Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Malaysia; Reservation systems; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/29154/1/AJ_NORADZHAR%20BABA%20JTHCA%20B%2019.pdf; http://ir.uitm.edu.my/id/eprint/29154/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quic...