How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]

• Main Authors: Kamaludin, Nuratirah, Thamby Chik, Chemah, Bachok, Sabaianah, Sulaiman, Suria
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020
• Subjects: Marketing; Market segmentation. Target marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/29167/1/AJ_NURATIRAH%20KAMALUDIN%20JTHCA%20B%2019.pdf; http://ir.uitm.edu.my/id/eprint/29167/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

Foodservice consumers in Malaysia continued to record powerful performance in 2018 as Malaysians continued to boost their appetite in eating away from home. Foodservice industry copes with the opportunity to manage customers and making sure all their needs and preferences are fulfilled. Sensory mark...