The miles and snow business strategy typology and the adoption of management accounting practices / Tuan Zainun Tuan Mat, Ammar Syafiq Subri and Fadzlina Mohd Fahmi

• Main Authors: Tuan Mat, uan Zainun, Syafiq Subri, Ammar, Mohd Fahmi, Fadzlina
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Accounting. Bookkeeping; Financial management. Business finance. Corporation finance
• Online Access: https://ir.uitm.edu.my/id/eprint/2918/1/2918.pdf; https://ir.uitm.edu.my/id/eprint/2918/; https://apmaj.uitm.edu.my/
• Institution: Universiti Teknologi Mara

Changes in the business environment requires that a company adopts a more adaptive strategy. A business strategy is not just about planning, but it needs to be supported with meaningful information. Management accounting complements a business strategy by providing crucial information, not just limi...