Appraising the role of memorable tourism experience between the relationship of destination image and Melaka domestic tourists’ revisit intention / Shakira Izzati Johari and Nor Asmalina Mohd Anuar

• Main Authors: Johari, Shakira Izzati, Mohd Anuar, Nor Asmalina
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020
• Subjects: Travel and the state. Tourism; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/29185/1/AJ_SHAKIRA%20IZZATI%20JOHARI%20JTHCA%20B%2019.pdf; http://ir.uitm.edu.my/id/eprint/29185/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

The actual nature of tourism experience is mainly associated with delivering satisfaction to tourists. However, the concept of tourism experience has been continuously developed and is going beyond purveying tourist satisfaction as time passes by. This is in line with the concept of memorable touris...