Malaysians perception on code-switched advertisement / Shairah Hana Sulaiman, Muhamad Izzat Rahim and Mohamad Hanis Yahaya

Malaysians perception on code-switched advertisement / Shairah Hana Sulaiman, Muhamad Izzat Rahim and Mohamad Hanis Yahaya

Despite the various researches conducted on the impact of code switching in the marketing field, little is known about the impact of code switching between Bahasa Malaysia and English in advertisements. Therefore this study intended to investigate the impact of usage of code switching between these...

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Bibliographic Details
Main Authors: Sulaiman, Shairah Hana, Rahim, Muhamad Izzat, Yahaya, Mohamad Hanis
Format: Article
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2013
Subjects:
Code switching
Malaysia
Psychological aspects
Social aspects
PE English language
Online Access:http://ir.uitm.edu.my/id/eprint/29250/1/29250.pdf
http://ir.uitm.edu.my/id/eprint/29250/
https://nsembilan.uitm.edu.my/joacns/
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Institution: Universiti Teknologi Mara
Language: English

Internet

http://ir.uitm.edu.my/id/eprint/29250/1/29250.pdf
http://ir.uitm.edu.my/id/eprint/29250/
https://nsembilan.uitm.edu.my/joacns/

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