The influence factors and perceptions towards the student performance and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak and Abdul Rauf Ridzuan

• Main Authors: Mohamad Ishak, Siti Nirmala, Ridzuan, Abdul Rauf
• Format: Article
• Language: English
• Published: Faculty of Communication & Media Studies 2019
• Subjects: Motivation; Performance. Competence. Academic achievement; Apperception. Perception
• Online Access: http://ir.uitm.edu.my/id/eprint/29329/1/29329.pdf; http://ir.uitm.edu.my/id/eprint/29329/; http://www.ejoms.com
• Institution: Universiti Teknologi Mara

The ultimate aim of Public Relations is to present organizations in the best light possible. This requires special skills in the area of research, managerial, persuasive communication, strategic planning and writing. The standpoint is needed to evaluate the progressive of the profession growth in th...