The role of management accounting in a turn around strategy / Adibah Jamaluddin, Nurul Izwah Mohd Husin and Normah Omar.

• Main Authors: Jamaluddin, Adibah, Mohd Husin, Nurul Izwah, Omar, Normah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Selangor 2018
• Subjects: Accounting. Bookkeeping; Managerial accounting; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/29723/1/AJ_ADIBAH%20JAMALUDDIN%20APMAJ%20B%2018.pdf; http://ir.uitm.edu.my/id/eprint/29723/; http://arionline.uitm.edu.my/ojs/index.php/APMAJ/article/view/870
• Institution: Universiti Teknologi Mara

This paper investigated how management accounting (MA) was applied in a turnaround strategy to recover from a company’s fragile business position. A case study at a Malaysian company, Care, that went through a turnaround process was conducted to understand how the use of MA contributed to their turn...