Ideation in industrial design context: the importance of group process in brainstorming / Amer Shakir Zainol … [et al.]

• Main Authors: Zainol, Amer Shakir, Mohd Yusof, Wan Zaiyana, Mastor, Khairul Anwar, Mohd Sanusi, Zuraidah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Selangor 2016
• Subjects: Production management. Operations management; Product engineering; Product design. Industrial design
• Online Access: http://ir.uitm.edu.my/id/eprint/29768/1/AJ_AMER%20SHAKIR%20ZAINOL%20AJE-BS%20B%2016.pdf; http://ir.uitm.edu.my/id/eprint/29768/; https://aje-bs.e-iph.co.uk/index.php/ajE-Bs/article/view/165
• Institution: Universiti Teknologi Mara

Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing production loss, popularized by Osborn, an advertising executive. The main concern in this tool is increasing creativity in an organization. This study examines two...